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A Contemporary Club that Embodies the Flagship Brand's Business & Hospitality Experience

Roseate House Coworking Space by Studio Lotus

A Premium Plug-and-Play Experience for Roseate House, New Delhi

As paradigms of luxury continue to evolve, hotel chains are seeking to diversify and accommodate changing user needs and expectations of what a hospitality project constitutes. The Upstage Club reexamines the role of clubs as shared work and leisure destinations that can serve as catalysts for conversations and create new opportunities for business and growth.

The members-only club is designed to consolidate all services of the Bird Hospitality group’s flagship brand Roseate House under one roof. It is envisioned as a nexus for work, business and leisure in the capital’s Aerocity, a neighbourhood close to the capital’s international airport and synonymous with upscale hotels, luxury retail, and entertainment facilities.

While the brief called for a vibrant and transformational space, it required the overall experience to be in tune with Roseate's understated expression and sombre, albeit luxurious material palette. The club thus invigorates the brand's aesthetic sensibility by bringing in an undercurrent of playfulness with new inserts and décor elements.

The functional programme accommodates open, versatile, and flexible workspace configurations in combination with private pockets, allowing members to tailor the space to suit their needs. Upon entering, visitors are welcomed by a five-metre long brass reception cum bar counter accented with horizontal bands that forms the focal point of the design scheme.

Marking a subtle, yet playful addition to Roseate’s design approach while still retaining its brand essence, the Upstage Club creates a new typology for hospitality experiences: luxury co-working spaces for the city’s new-age working professionals as well as business travellers.

Project: Roseate House Coworking Space

Location: Aerocity, New Delhi

Design House: Studio Lotus

Design Team: Ankur Choksi, Pankhuri Goel, Parija Chandra, Malika Grover

Photography: Suryan // Dang


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