Nov 17, 20192 min read

Can Beauty Spring From Waste?

Updated: May 16, 2020

Window Display for Studio Hair & Beauty by Tanisha Arora:

Recycled, repurposed and up-cycled cosmetic bottles, broken beauty and hair tools and products come together to create a unique backdrop for the window display for a beauty salon.

Recycled, repurposed and up-cycled cosmetic bottles, broken beauty and hair tools and products come together to create a unique backdrop for the window display for a beauty salon, installed on 18th October 2014, the display drew attention from passer-by who often missed the salon all together. Both in its purpose, it creates a new global Paradigm for sustainable visual merchandising.

Waste throw away cosmetic bottles, broken beauty and hair tools and products were collected from beauty salons across London and used to create an up- cycled prop in the backdrop which is handcrafted in the basement of a student dorm.

The mannequin was imported from Italian suppliers and the boxes and logo were manufactured through a local vendor in London. Creative concepts were designed keeping in mind the objectives to be achieved by the Salon. Considering the shoe string budget, the idea was to develop a cost effective visual display that attracted passerby audience who often missed the salon or found it difficult to locate.

Although the idea was to attract attention, the color was kept white with an accent of black and pink reflecting a clean and a refreshing look ideal for a Salon. There is a need for visual merchandising solutions that use re-purposed material in emerging countries like India where the key challenge is limited budgets allotted for visual merchandising by retailers.