Can Beauty Spring From Waste?

Updated: May 15, 2020

Window Display for Studio Hair & Beauty by Tanisha Arora:

Recycled, repurposed and up-cycled cosmetic bottles, broken beauty and hair tools and products come together to create a unique backdrop for the window display for a beauty salon.


Recycled, repurposed and up-cycled cosmetic bottles, broken beauty and hair tools and products come together to create a unique backdrop for the window display for a beauty salon, installed on 18th October 2014, the display drew attention from passer-by who often missed the salon all together. Both in its purpose, it creates a new global Paradigm for sustainable visual merchandising.

Picture courtesy: Tanisha Arora

Waste throw away cosmetic bottles, broken beauty and hair tools and products were collected from beauty salons across London and used to create an up- cycled prop in the backdrop which is handcrafted in the basement of a student dorm.

Picture courtesy: Tanisha Arora

The mannequin was imported from Italian suppliers and the boxes and logo were manufactured through a local vendor in London. Creative concepts were designed keeping in mind the objectives to be achieved by the Salon. Considering the shoe string budget, the idea was to develop a cost effective visual display that attracted passerby audience who often missed the salon or found it difficult to locate.

Picture courtesy: Tanisha Arora

Although the idea was to attract attention, the color was kept white with an accent of black and pink reflecting a clean and a refreshing look ideal for a Salon. There is a need for visual merchandising solutions that use re-purposed material in emerging countries like India where the key challenge is limited budgets allotted for visual merchandising by retailers.

Picture courtesy: Tanisha Arora

There is a need for cost effective yet sustainable solutions not just in emerging countries but everywhere.


Project: Window Display for Studio Hair & Beauty Location: Studio Hair and Beauty, 126, Great Portland Street, London Designer: Tanisha Arora

Instagram: https://www.instagram.com/tanishaarora/

More from the artist: https://www.behance.net/mail28a6


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