This Varun Bahl flagship store in Mumbai's Kalaghoda neighbourhood is an Art Noveau haven.
Art Nouveau inspirations create a layered atmosphere, which is a recurring theme in the designer's collections. The storefront grills with their organic forms, swooping and swirling lines are decorative and sensual as distinguishing ornamental characteristics of Art Nouveau. The underside of the storefront arches have been uncompromisingly clad in mirror - complementing the decorative grills and creating curious reflections.
The double height space is flanked by arches giving the space a gallery like feel. One side of the store is dedicated towards bridal clothing which is distinguished by an decorative canopy-like hanging rack system and on the other side the underside of the stairs is utilized for garment display as well.
An ornamental and organic patterns appear along the stair railing that leads to the mezzanine level that houses the menswear and prêt collections.
Decorative natural motifs and contrasting modern elements are scattered throughout the space such as a mirror clad relations desk and sofa, a semi circular tufted back sofa and an ornamental sofa with pleated upholstery, fluted glass chandeliers and wire framed crystal chandeliers, reflecting an eclectic style of traditional elements embracing contemporary forms.
Project: Varun Bahl Flagship Store
Location: Kalaghoda, Mumbai
Firm: MuseLab , Mumbai
Principal Architects: Huzefa Rangwala & Jasem Pirani