MoonWash Collection by IRO IRO Zero Waste
MoonWash Collection by IRO IRO Zero Waste up-cycles silk waste procured from local textile waste market places, from where either the waste is bought to be burned as fuel or sent to the landfill.
MoonWash upcycles silk waste procured from local textile waste market places, from where either the waste is bought to be burned as fuel or sent to the landfill. The collection also up-cycles waste yarns from Khamir, an NGO in Gujarat specializing in hand spinning of indigenous cotton.
All of this waste is handwoven into new fabrics in Rajasthan utilizing rural indigenous weaves such as ‘pattu’. Through ‘MoonWash’, IRO IRO is introducing extra weft techniques to twill weave in the craft cluster of Chomu. This craft cluster was once famous for this craft, however with time the craft took a hit and the practitioners had to look for alternative jobs in tier 1 or tier 2 cities as construction labourers. The quality of craftsmanship remains exemplar as a testament to their passion towards the craft.
Fall before, rise and rise again!
To create the rise overlay, designers at IRO IRO specifically placed the silk waste and created a zero waste pattern for it. The rise dress is a comfortable fuss-free garment with, of course, pockets! The overlay has slits high enough for you to access the pockets of your outfit.
"We have seen artisans returning to the village to build livelihood through hand loom weaving again, and new generation practicing and learning the craft and adding their own efficiency to it. Young women who were not allowed to step out of their homes now maintain a steady income and practice the craft from within their homes or organized self-help groups." - IRO IRO Zero Waste
Take over the moment and flow!
The scrap pullover features high slits for you to access your pockets without fuss. The flow top features adjustable sizing and acts as a canvas of styling for the wearer. The flow pants are high waist pants. Well fitted on the waist and hip down the silhouette goes with the flow.
“Water water everywhere
Not a drop to drink”,
My mind speaks
As I browse
Through the flash sale
Of clothes." - Iro Iro Zero Waste
A basic white T-shirt consumes 2700 litres of water in its making. Up-cycling allows one to create products with significantly less water consumption (about 3-4 litres each) and natural dyes allow to re-use this water into the farmlands.
"Are you MoonWashed?
Women throughout history who have dared to foster
independent thinking have been accused to be under
the influence of the moon.
‘MoonWash’ celebrates these personalities from
yesterday, today and tomorrow.
MoonWash is a celebration of these independent
thinkers, change-makers, our inspiration, who paved
the way for us to exist.
MoonWash is a celebration of 'moonwashed' people.
MoonWash is a celebration of you." - IRO IRO Zero Waste
MoonWash is IRO IRO’s first attempt to independently challenge conventional fashion norms. IRO IRO has showcased its collections at Lakme Fashion Week, Mumbai and Rajasthan Heritage week, Jaipur. IRO IRO was one of the 8 finalists in Circular Design Challenge, 2019; selected out of 900 entries. The brand has also been a finalist in Lexus Design Award, 2019. Bhaavya Goenka, the founder of IRO IRO has won the gold medal for academic excellence from her batch from Indian Institute of Crafts & Design, Jaipur.
To make MoonWash possible many hands came in together with the same vision but individualistic perspective. It has been least to say grueling but extremely fun to get this collection and look-book together.